| Tarsem Singh | |
|---|---|
| Born | Tarsem Dhandwar Singh May 26, 1961 India |
| Other names | Tarsem |
| Occupation | Film director, producer, screenwriter |
| Years active | 1990 – present |
| Website | |
| www.tarsem.org | |
Tarsem Dhandwar Singh (born 26 May 1961), known professionally as Tarsem, is an Indian director who has worked on films, music videos, and commercials.
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Tarsem is a Sikh-American and was born in Jalandhar, India. His father was an aircraft engineer.[1] He attended the Bishop Cotton School, Simla, Hans Raj College, Delhi, and is a graduate of the Art Center College of Design in Pasadena, California.[2]
Tarsem began his career directing music videos, including those of "Hold On" by En Vogue, "Sweet Lullaby" by Deep Forest and R.E.M.'s smash hit "Losing My Religion," the latter of which won Best Video of the Year at the 1991 MTV Video Music Awards. He has directed dozens of commercials for brands such as Nike and Coca-Cola.[3] Tarsem's feature film directorial debut was The Cell (2000), starring Jennifer Lopez. His second film, The Fall, debuted at the 2006 Toronto International Film Festival and was released theatrically in the United States in 2008. His third film was 2011's Immortals.[1][4] He is directing an adaptation of the Brothers Grimm story of Snow White called Mirror Mirror.[5][6]
This 2005 commercial, directed by Tarsem, is one of the more elaborate Pepsi commercials to date. It combines a gladiator theme with the hard rock Queen's "We Will Rock You". The stars involved in this commercial include Enrique Iglesias in the Europe/US version and Amr Diab in the Middle East version. In Enrique's version, he plays the role of an emperor hoarding Pepsi, Britney Spears, Alecia Beth Moore (Pink) and Beyonce Knowles, all playing similar roles of gladiatrices about to engage in combat for the emperor's and crowd's enjoyment. Ultimately the gladiatrices turn against the emperor and throw him from his seat. On the other hand, Amr Diab's version show the gladiatrices being attacked by a lion after the emperor realized their intentions. Tarsem was commended within the "Making of the Pepsi Commercial" video on several occasions by Beyonce Knowles, Enrique Iglesias, Amr Diab and Pink.[7]
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